Casa Cruz: Branding a Jewelry Brand from Bangkok

Casa Cruz is a Bangkok jewelry brand built to be noticed. How MakeSense gave founder Desiree Qelaj an orange identity — logo, pattern, packaging — with soul.

EATSY: Branding a Ready-Meal Café

EATSY is a ready-meal café now open in Ithaca, NY — tubed sushi, molded desserts and coffee. How MakeSense built its orange identity, from logo to storefront.

Danali: Branding a Music School in Almaty

How MakeSense branded Danali Music Studio in Almaty — a sound-wave D logo, lime-and-green palette and one system for a music school and recording studio.

ASTA Flowers: Branding a Flower Shop in Astana

How MakeSense built the ASTA Flowers brand — a bold blue-and-pink identity for an Astana flower shop, from the 'af' monogram to the box, badge and sign.

Twins Coffee: Branding a Coffee Shop in Astana

How MakeSense branded Twins Coffee, a specialty coffee shop in Astana — a two-star emblem, a deep green palette, and the slogan "Two cups — One story".

Daisy: Branding a Kids' Store in Astana

How MakeSense branded Daisy, a kids' store in Astana — a calligraphic logo, a yellow-and-purple palette, a dog mascot and a single system for every shelf.

Henry: Branding a Home Appliance Retailer in Kazakhstan

How MakeSense branded Henry, a home-appliance retailer in Kazakhstan — a tilted HENRY wordmark, azure-and-orange palette and a system for stores and delivery.

Korkem: Branding a Kazakh Outerwear Label

How MakeSense branded Korkem, a Kazakh outerwear label by Botagoz — a Botakez emblem in the O, a burgundy palette and shapan jackets with national motifs.

Branding for an Interior Design Studio: How Clients Choose You Before the First Consultation

Nobody hires an interior designer on a first meeting. They hire the studio whose work already feels like home, before a single call is booked.

Branding for a Tattoo Studio: How Clients Choose an Artist They Trust

A tattoo is permanent. The decision to trust you with it is made long before the consultation, on your Instagram, your site, and your reviews.

Branding for a Bookstore: How Readers Choose You Before They Walk In

You cannot beat Amazon on price or speed. You win on something it cannot copy: a store that feels like it was curated for one specific reader.

Business Bank Account for Founders: What You Actually Need

The first account you open shapes your bookkeeping, your taxes, and your credibility. Here is what to bring, what to choose, and what to avoid.

How to Open a Podcast Studio: A Founder's Guide

Podcasting keeps growing, and creators keep looking for a room that sounds good without a home setup. Here is how to open the studio they book again.

127.1: Branding a Bar-Bistro in Almaty

How MakeSense branded 127.1, a bar-bistro in central Almaty — a flexible 127.1 logotype, a White Rabbit mascot and a green, terracotta and cream identity.

Kuanfy: Branding a Party-Planning App in Kazakhstan

How MakeSense branded Kuanfy, Kazakhstan's party-planning app — a swallow in a party hat, warm gold and graphite, and one app for every single celebration.

Leo Shop: Branding a Pet Store Chain in Karaganda

How MakeSense branded Leo Shop, a pet-store chain in the Karaganda region — an orange cat, a heart for an O, and a Caregiver identity across five stores.

Branding guides for founders

Honest, practical answers about branding costs, timelines, and how to choose the right partner — from a team that's launched 120+ brands.