La Vi Coffee

The Challenge

Savannah had a validated concept — bringing authentic Vietnamese coffee culture to Austin — but needed a professional brand to launch with confidence. As a first-time founder entering Austin's competitive coffee scene, she faced critical questions:

How do you create a brand that feels authentically Vietnamese without clichés?
What visual identity will stand out at farmers markets and events?
How do you communicate quality and cultural authenticity from day one?
What brand elements are essential for launch vs. what can wait?

🚀 With plans to launch at local markets and eventually open a permanent trailer location, Savannah needed a complete brand foundation that could grow with her business — and she needed it fast.

Our Approach

We partnered with Savannah through our Brand Foundation package, building a complete brand system from strategy to launch-ready assets.

What we created:

Strategy & Positioning

• Brand positioning: "Modern Vietnamese coffee culture meets Austin's creative energy"

• Target audience definition and messaging framework

• Competitive analysis of Austin's coffee scene

• Brand personality and voice guidelines

Visual Identity

• Complete logo system and brand mark

• Color palette inspired by Vietnamese coffee culture

• Typography system combining modern and cultural elements

• Pattern library drawing from Vietnamese street art

• Photography art direction

Launch Assets

• Trailer wrap design and vinyl specifications

• Coffee cup and packaging design

• Menu board templates

• Social media templates and content guidelines

• Brand guidelines document for consistent implementation

Support & Resources

• Comprehensive brandbook with usage guidelines

• Implementation roadmap for launch

• Access to Founder Resource Hub with templates

• Launch support consultation

Timeline: 4 weeks

From kickoff

To launch

Built for Launch & Growth

Savannah now has a professional, launch-ready brand that:

Stands out in Austin's competitive coffee market
Authentically represents Vietnamese coffee culture
Works across all customer touchpoints (markets, trailer, social media)
Can scale as the business grows (future locations, wholesale, retail)
Gives confidence to launch and attract customers from day one
3 monthly implementation calls

Founder testimonial

"I didn't know where to start with branding, and honestly, I was overwhelmed. Working with Make Sense gave me clarity, confidence, and a brand I'm genuinely proud of. Now when people see La Vi at markets, they immediately get what we're about — and they're excited to try it. I feel ready to launch."‍